硅之牛仔Silicon Cowboys Movie Script

As we moved to a fortune 500 status And then approaching the billion dollar level, The problems are different.

Rod canion:

We knew we needed a leader To build a team in europe, and through a recommendation, We contacted eckhard pfeiffer and very Quickly he joined the company and began To build our european team.

We decided that we would go into the major markets Right from the start, which were germany, the uk, and France.

And from then on expand gradually Into all the other countries.

He was more accustomed to high volume manufacturing, Get the cost out, kinds of situations And that's exactly what compaq needed with the new lower Cost product line.

In our ceo forum this week, we take a look At the art of competing on the international scene.

American companies versus the japanese.

Do you worry about the competition that's Coming from the far east and from europe, Particularly in the computer industry?

The japanese certainly have a lot of strengths.

The japanese company has major competitors in the long term.

Foreign manufacturers got to be pretty good.

Quality improved, and essentially, for someone Like compaq, they no longer could get that price Advantage that they once had.

You wouldn't want to buy these things for $3,000 anymore.

Could you buy them for $1,000?

Do I hear $950?

Announcer:

The new notebooks like toshiba's t-1000, Tandy's 1,100-fd and zenus mini sport are In the $1,000 to $2,000 range.

At the high end, about $4,000, compaq lte 286.

We had companies like dell computer actually Begin to build better and better products, And they were selling them at a lower price.

Announcer:

Compaq, the houston giant, Has been facing an advertising assault from the much Smaller dell computer.

The industry can't recall anything like these biting ads Comparing features and price.

The dell ad calls dell appealing and compaq appalling.

Dell, top of the mark.

Compaq, top of the mark-ups.

Compaq is not amused.

You can't survive, I believe, for very long at least, Just by selling the same products at a lower price.