开启创业前的12步 12 steps to start your business

1. What to do before starting a business.
Why are you starting a business? What does it take to be successful? Could you start with a side hustle? Let’s help you answer these and other vital questions before setting up your business.
1.创业前要做什么。你为什么要创业？成功需要什么？你能从副业开始吗？在建立业务之前，让我们帮助您回答这些和其他重要问题。

2. Find the right business idea.
Once you know why you want to start a business, it’s time to find your idea. Learn what it takes to develop a good idea and explore our curated lists of potential business ideas that may be a good fit.
2.找到正确的商业想法。一旦你知道你为什么想创业，是时候找到你的想法了。了解如何开发一个好想法，并探索我们精心策划的可能适合的潜在商业想法列表。

3. Validate your business idea.
How do you know if your business idea will work? By testing it out and verifying that you’re solving a real problem for real people. Here’s what you should do after coming up with your business idea.
3.验证你的商业想法。你怎么知道你的商业想法是否可行？通过测试并验证你正在为真实的人解决一个真正的问题。以下是你提出商业想法后应该做的事情。

4. Conduct market research.
Who are your customers? Who are your competitors? What does the industry look like? Will you be able to successfully enter this market? These are necessary questions to answer through a bit of research.
4.进行市场调研。你的客户是谁？你的竞争对手是谁？这个行业是什么样子的？你能成功进入这个市场吗？这些都是需要通过一些研究来回答的问题。

5. Select your business model.
How will you make money? This is answered with your business model, which covers how your costs, revenue streams, and customer expectations work together. And you don’t have to start from scratch—check out these common types of business models.
5.选择你的商业模式。你将如何赚钱？这可以用你的商业模式来回答，它涵盖了你的成本、收入流和客户期望是如何协同工作的。你不必从头开始——看看这些常见的商业模式。

6. Price your products and services.
What are your customers willing to pay? It’s difficult to know when starting out, but don’t let that stop you. Learn how to set initial prices and compare common pricing models that may work for your business.
6.为你的产品和服务定价。你的客户愿意支付什么？很难知道什么时候开始，但不要让这阻止你。了解如何设定初始价格，并比较可能适用于您业务的常见定价模型。

7. Write your business plan.
You need a business plan before starting a business. This isn’t about checking a box but improving your understanding of what it takes to run a successful business.
7.写下你的商业计划。在创业之前，你需要一份商业计划。这不是勾选一个框，而是提高你对经营一家成功企业所需条件的理解。

8. Make your business legal.
Before setting up shop, you must check all the necessary legal boxes.
8.让你的生意合法化。在开店之前，你必须勾选所有必要的法律框。

9. Set up your finances.
You need a firm grasp of your startup costs and funding needs. Which requires you to forecast your sales, expenses, and cash flow. That may sound daunting, but we’ve broken it down into steps to follow and even cover setting up accounting and payroll systems.
9.建立你的财务。你需要牢牢掌握你的创业成本和资金需求。这要求你预测你的销售额、支出和现金流。这听起来可能令人望而生畏，但我们已经将其分解为要遵循的步骤，甚至包括建立会计和工资系统。

10. Choose a business location.
Will you be selling online? Running a traditional brick-and-mortar location? Maybe a bit of both? You need to consider where and how you’ll sell your products. Explore what to look for in a physical retail location and how to make a splash online.
10.选择一个营业地点。你会在网上销售吗？经营传统的实体店？也许两者兼而有之？你需要考虑在哪里以及如何销售你的产品。探索在实体零售店寻找什么，以及如何在网上引起轰动。

11. Put together your team.
Learn when it’s the right time to hire, what makes a good employee, and how to successfully grow your team. Even if you’re running a business solo, you should know how your team will grow.
11.组建你的团队。了解何时是招聘的合适时机，什么造就了一名优秀的员工，以及如何成功地发展你的团队。即使你独自经营一家企业，你也应该知道你的团队将如何成长。

12. Market your business.
Learn the basics of creating a small business marketing plan, including what to prepare beforehand and how to track the impact of your marketing efforts.
12.推销你的生意。学习制定小型企业营销计划的基础知识，包括事先准备什么以及如何跟踪营销工作的影响。