7 Steps for Digital Markeing

1.Set goals;:

one single goal or a complete set of goals with several smaller objectives.

2. Define your target markets:

increase current target markets? New market?

3.Check out the competition:

If you want to overtake your current market or jump into a new one, you need to check out the competition appropriately. if your competition does well, take that idea, reframe it in a different context and publish it yourself.

如果你想超越当前的市场或进入一个新的市场，你需要适当地了解竞争对手。

4.Set a schedule and budget:

It takes time and money to reach your goal. Regardless of how much you have, you need to decide how you'll spend it on each stage of your overall marketing strategy. However, when you're budgeting, keep in mind that you can't plan for everything. Things come up, and they may require you to spend more or less, depending on how your strategy works. Either way, it's important to give yourself some wiggle room and overestimate, if you can.

实现你的目标需要时间和金钱。无论你有多少钱，你都需要决定如何在整体营销策略的每个阶段花钱。然而，在制定预算时，请记住，你不能为所有事情做计划。事情发生了，它们可能需要你花更多或更少的钱，这取决于你的策略是如何运作的。无论哪种方式，如果可能的话，给自己一些回旋余地和高估是很重要的。

5.Select your marketing channels:

There are lots of online marketing channels at your disposal: social media, email, content, your website, and more. To find the best one for you, you have to know your audience. Where do your customers go online? What do they do when they're there? Find out what your customers do online, and you'll find your most effective channels. This list can be as long or as short as your budget allows. For the best results, focus most of your resources on a handful of channels to make sure they are effective, and test out other channels to see if they're worth your time in the future.

您可以使用许多在线营销渠道：社交媒体、电子邮件、内容、您的网站等等。为了找到最适合你的，你必须了解你的听众。你的客户在哪里上网？他们在那里做什么？了解你的客户在网上做什么，你就会找到最有效的渠道。此列表可以根据您的预算长度进行调整。为了获得最佳效果，将大部分资源集中在少数几个渠道上，以确保它们是有效的，并测试其他渠道，看看它们在未来是否值得你花时间。

6. Delegate responsibilities:

How will the strategy be implemented, and who will implement it? Whether you have a team of five or 50, you have to assign personal responsibility for each marketing channel. Members of a small team may work on one or more tasks if you need - they just need to share responsibility for your success. Regardless of your choice, it's critical that you know the names of the people who are responsible for accomplishing every part of your overall marketing goal.

该战略将如何实施，由谁来实施？无论你的团队是5人还是50人，你都必须为每个营销渠道分配个人责任。如果你需要，一个小团队的成员可以处理一项或多项任务——他们只需要为你的成功分担责任。无论你选择什么，了解负责实现你整体营销目标的每个部分的人的名字都是至关重要的。