7 Steps for Digital Markeing

1.Set goals:

What do you want to accomplish with your Internet marketing plan? Do you want to penetrate a new niche? Reinforce your brand? Increase revenue and customer loyalty? A well-executed marketing plan has to start with a solid set of goals.one single goal or a complete set of goals with several smaller objectives. Depending on the scope of your plan, this could be on single goal or a complete set of goals with several smaller objectives. For example, if your goal is to raise brand awareness, you need to set smaller goals like increasing social media followers or generating press mentions to achieve your overall goal. With those simple steps, you can realistically achieve your goals.

你想通过你的互联网营销计划实现什么目标？你想进入一个新的细分市场吗？强化你的品牌？增加收入和客户忠诚度？一个执行良好的营销计划必须从一套坚实的目标开始。一个单一的目标或一套包含几个较小目标的完整目标。根据你的计划范围，这可能是一个单一的目标，也可能是一套包含几个较小目标的完整目标。例如，如果你的目标是提高品牌知名度，你需要设定较小的目标，比如增加社交媒体粉丝或引起媒体关注，以实现你的总体目标。通过这些简单的步骤，你可以现实地实现你的目标。

2. Define your target markets:

increase current target markets? New market?Some companies gear campaigns towards their current target markets, either to increase market share or overtake a competitor as the market leader. Others try to get into a whole new market. You may have one or both goals in mind, as long as you have a clear understanding of the people or businesses you want to attract.

增加当前目标市场？新市场？一些公司将营销活动转向当前的目标市场，要么增加市场份额，要么超越竞争对手成为市场领导者。其他人则试图进入一个全新的市场。你可能有一个或两个目标，只要你清楚地了解你想要吸引的人或企业。

3.Check out the competition:

If you want to overtake your current market or jump into a new one, you need to check out the competition appropriately. if your competition does well, take that idea, reframe it in a different context and publish it yourself.

如果你想超越当前的市场或进入一个新的市场，你需要适当地了解竞争对手。

4.Set a schedule and budget:

It takes time and money to reach your goal. Regardless of how much you have, you need to decide how you'll spend it on each stage of your overall marketing strategy. However, when you're budgeting, keep in mind that you can't plan for everything. Things come up, and they may require you to spend more or less, depending on how your strategy works. Either way, it's important to give yourself some wiggle room and overestimate, if you can.

实现你的目标需要时间和金钱。无论你有多少钱，你都需要决定如何在整体营销策略的每个阶段花钱。然而，在制定预算时，请记住，你不能为所有事情做计划。事情发生了，它们可能需要你花更多或更少的钱，这取决于你的策略是如何运作的。无论哪种方式，如果可能的话，给自己一些回旋余地和高估是很重要的。

5.Select your marketing channels:

There are lots of online marketing channels at your disposal: social media, email, content, your website, and more. To find the best one for you, you have to know your audience. Where do your customers go online? What do they do when they're there? Find out what your customers do online, and you'll find your most effective channels. This list can be as long or as short as your budget allows. For the best results, focus most of your resources on a handful of channels to make sure they are effective, and test out other channels to see if they're worth your time in the future.

您可以使用许多在线营销渠道：社交媒体、电子邮件、内容、您的网站等等。为了找到最适合你的，你必须了解你的听众。你的客户在哪里上网？他们在那里做什么？了解你的客户在网上做什么，你就会找到最有效的渠道。此列表可以根据您的预算长度进行调整。为了获得最佳效果，将大部分资源集中在少数几个渠道上，以确保它们是有效的，并测试其他渠道，看看它们在未来是否值得你花时间。

6. Delegate responsibilities:

How will the strategy be implemented, and who will implement it? Whether you have a team of five or 50, you have to assign personal responsibility for each marketing channel. Members of a small team may work on one or more tasks if you need - they just need to share responsibility for your success. Regardless of your choice, it's critical that you know the names of the people who are responsible for accomplishing every part of your overall marketing goal.

该战略将如何实施，由谁来实施？无论你的团队是5人还是50人，你都必须为每个营销渠道分配个人责任。如果你需要，一个小团队的成员可以处理一项或多项任务——他们只需要为你的成功分担责任。无论你选择什么，了解负责实现你整体营销目标的每个部分的人的名字都是至关重要的。

7.Monitor your progress:

A goal can take a long time to reach, but there are a lot of smaller benchmarks you need to hit along the way. If you don't know your strategy is performing over a month, a week, or whatever, you'll have no indication if you're getting you close to your goal. When mapping out your strategy, you should also have a way to track or monitor it. Google Analytics is a great way to do that, so you have the data you need to alter your strategy to get the best results.

一个目标可能需要很长时间才能实现，但一路上你需要达到很多较小的基准。如果你不知道你的策略在一个月、一周或其他时间里是否有效，那么你就没有迹象表明你是否正在接近目标。在制定战略时，您还应该有一种方法来跟踪或监控它。谷歌分析是一种很好的方法，因此您拥有改变战略以获得最佳结果所需的数据。