How to Get Rich

Risk capital is more readily available. The ignorance of incumbents and fellow participants helps your cause. The rising tide will help fuel your efforts.

风险资本更容易获得。现任者和其他参与者的无知有助于你的事业。涨潮将有助于推动你的努力。

The fallacy of the great idea

“Good ideas are like Nike sports shoes. They may facilitate an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Specially adapted sneakers may be a good idea. But the goal is still to win, and sports shoes don’t win. Athletes do.”

“好主意就像耐克运动鞋。它们可能会为拥有它们的运动员提供便利，但就其本身而言，它们只不过是一双价格过高的运动鞋。特别改装的运动鞋可能是一个好主意。但目标仍然是赢，运动鞋不会赢。运动员会赢。”

get busy doing something.:

Great ideas are not enough to make you rich. That’s because the success of your endeavor is not about the idea. It’s about how you execute the idea and grow it into something that you could never predict in the beginning. Most of the work happens in the execution, so get busy doing something.

伟大的想法不足以让你致富。那是因为你努力的成功与想法无关。这是关于你如何执行这个想法，并将其发展成一开始你永远无法预测的东西。大部分工作都发生在执行过程中，所以赶紧做点什么吧。

Look to your competitors for ideas. They will often come up with winning strategies that you did not think of. Instead of resenting this, learn to emulate their winning strategies to capitalize on the opportunity and to do it even better than they did.

向你的竞争对手寻求想法。他们经常会想出你没有想到的制胜策略。与其对此感到不满，不如学会效仿他们的获胜策略，抓住机会，做得比他们更好。

Compulsion and desire are not the same things

强迫和欲望不是一回事

“Wishing for or desiring something is futile without an inner compulsion to achieve it. Such lack of compulsion, if not frankly acknowledged, can lead to great personal unhappiness. We have all met deeply unhappy souls muddling along in professions or careers for which they are patently unsuited. Worse still, by continually wishing and never delivering, you risk denting your confidence, beginning a vicious downward spiral that appears to draw misfortune like a magnet. The assumption that you might be able to achieve some goal if you only wished hard enough is not just a f***-up. It’s a potential personal tragedy.”

“如果没有实现某件事的内在冲动，对它的愿望或渴望是徒劳的。这种缺乏冲动，如果不坦率地承认，可能会导致巨大的个人不快乐。我们都遇到过非常不快乐的人，他们在显然不适合的职业或事业中混日子。更糟糕的是，如果不断地希望而从不实现，你就有可能削弱你的信心，开始一个恶性循环，就像磁铁一样引来不幸。如果你只希望足够努力，你可能会实现某个目标，这种假设不仅仅是一种骗局。这是一场潜在的个人悲剧。”