Here's the script that change everything for my freelancing business

杰瑞发布于2025-06-28

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The main goal of a sales pitch is to engage the audience, build trust, and ultimately close a deal.

  • approach n. 接近；方法；途径
  • specific/spəˈsɪfɪk/ adj. 特殊的，特定的；明确的；详细的；具有特效的
  • exist vi. 存在；生存；生活；继续存在
  • task vt. 分派任务
  • potential n. 可能性；潜能；电势
  • decline n. 下降；衰退；斜面
  • transition n. 过渡；转变；转换；[音]变调
  • implement vt. 实现，使生效；实施，执行
  • proof n. 证据；证明；校样；考验；验证；试验
  • defensive adj. 自卫的；防御用的
  • tactic n. 策略，战略
  • reinforce vt. 加强，加固；补充；强化
  • specialize vi. 专门从事；详细说明；[生]特化
  • flexible adj. 灵活的；柔韧的；易弯曲的
  • remorse n. 懊悔；同情
  • reassurance n. 使安心，再保证
  • fair/fer/ adj. 公平的；美丽的，白皙的；晴朗的
  • forward adj. 早的；向前的；迅速的
  • process vt. 处理；加工
  • massively adv. 沉重地；大量地；庄严地
  • prospect/ˈprɑːspekt/ n. 前景;展望;希望;前途;可能性;设想;风景;成功的机会;（竞赛中的）有望获胜者 vi. 探矿;勘探
  • dictate vt. 命令；口述；使听写
  • landmine/ˈlændmaɪn/ 地雷
  • aspiration/ˌæspəˈreɪʃn/ n. 渴望；抱负；呼气；吸引术
  • objection n. 异议，反对；妨碍；缺陷，缺点；拒绝的理由
  • deposit n. 存款；保证金；沉淀物
  • ease vt. 减轻，缓和；使安心
Ask for permission:
"Okay, based on everything you've told me, I have a very clear picture of the situation. I'm confident I can help you achieve [Their goal]. Would it be okay if I walk you through how I'd approach it?"
“好吧，根据你告诉我的一切，我对形势有一个非常清楚的了解。我有信心帮助你实现（他们的目标）。如果我告诉你我会如何实现它，可以吗？”
Frame it:
"Great, So I specialize in helping [ businesses like them] to [achieve the exact goal they just told you]."
Show proof:
"For example, last quarter I worked with [Similar Client], who was struggling with [Similar Problem]. We implemented this process and they were able to [Achieve Result]."
Explain the process:
Walk them through the steps: "First, we'd start with a kickoff session to ..."; "Next, I'll prepare xyz to ..."; "Finally, you'll get ...";
IMPORTANT:
Do not reveal your pricing or packages at this point! Focus solely on the workflow and deliverables.
After you're done, ask them: "That's the general overview. What questions do you have about that for me?"
完成后，问他们：“这是总体概述。你对我有什么问题？”
when they run out of process questions, they will almost always ask the big one: "So ... how much does it cost?" This is the moment you've been waiting for. "The cost for the package I just described is $7500." State your price clearly and confidently. Then, the most important part: Be Silent.
当他们用完流程问题时，他们几乎总是会问大问题：“那么……它要花多少钱？”这就是你一直在等待的时刻。“我刚才描述的套餐价格是7500美元。”请清楚自信地说明您的价格。那么，最重要的部分是：保持沉默。
Do not justify it. Do not explain it. Do not say "but we can be flexible." The first person who talks, loses. Let them react. Their reaction tells you everything you need to know.
不要为它辩护。不要解释它。不要说“但我们可以灵活变通。”第一个说话的人会输。让他们做出反应。他们的反应告诉你需要知道的一切。
8. Handling objections:
An objection is not a "no". it's a request for more information or reassurance. Don't get defensive. You can't handle an objection if you don't know what they're thinking. So your first job is to figure out what they're trying to say.
反对不是“不”。这是对更多信息或保证的请求。不要防御。如果你不知道他们在想什么，你就无法处理反对意见。所以你的第一份工作就是弄清楚他们想说什么。
"That's more expensive than I was expecting". "I understand. Can I ask what you were budgeting for a project like this?" OR "Could you tell me a bit more about what makes it feel expensive?"(This helps you understand if it's a value problem or a cash flow problem).
“这比我预想的要贵”。“我明白了。我能问一下你为这样的项目做了什么预算吗？”或者“你能告诉我更多关于什么让它看起来很贵吗？”（这有助于你理解这是价值问题还是现金流问题）。
I need to think about it:
"That's a perfectly fine; most of my best clients take time to think. Just so I can understand. what specific part of it do you need to think about most?"
“这很好；我的大多数最好的客户都会花时间思考。这样我才能理解。你最需要思考的具体部分是什么？”
Why would I pay this much when I can get someone for $500?:
That's a fair question. you're right, there are definitely cheaper options out there, and for simple tasks, they can be great. The question is , are you looking to buy a task, or are you looking to buy a business outcome? A task doer will do exactly what you say. I see my role as a strategic partner to help you achieve [their goal]. which of those is more important to you right now?
这是一个公平的问题。你说得对，肯定有更便宜的选择，对于简单的任务，它们可能很棒。问题是，你是想买一项任务，还是想买一个业务成果？一个实干家会完全按照你说的去做。我认为我是一个战略合作伙伴，可以帮助你实现[他们的目标]。现在哪一个对你来说更重要？
I've got more objections and how to handle them in the google docs I'm linking below
9.The close:
If they agree with your price and want to move forward, you're not done yet. You need to handle the final step professionally.
Immediately explain the next steps. "Great! Here's what will happen next. I'm going to send over the contract and an invoice for the initial deposit.Once that's handled, I'll send you a link to book our kickoff call."
立即解释接下来的步骤。“太好了！接下来会发生什么。我将发送合同和初始存款的发票。一旦处理完毕，我将向您发送一个链接，以预订我们的启动电话。”
Don't just hang up after that! Spend 2-3 minutes returning to small talk. This calms their nerves, eases potential buyer's remorse, and reinforces that you're a human they're building a relationship with, not just a vendor who got their money.
别在那之后就挂了！花2-3分钟回到闲聊。这可以安抚他们的神经，缓解潜在买家的悔恨，并强化你是他们正在建立关系的人，而不仅仅是一个有钱的卖家。
10.Extra info:
This all takes practice to master so I also created a ChatGPT Monster prompt that will roleplay different levels of clients (easy to hard). I'm also including it at the bottom of the doc.
这一切都需要练习才能掌握，所以我还创建了一个ChatGPT Monster提示符，可以对不同级别的客户端进行角色扮演（从易到难）。我也把它放在文档的底部。
https://docs.google.com/document/d/1z2ANBlhcgObXjFfqjWeJ11NndOqDYBEyqL1ud_svXHM/edit?tab=t.0